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CHIEF STRATEGIST
LORI WILLIAMS___________________________________♦
Lori Williams
is the Chief Strategist for
LW
AND
ASSOCIATES,
a strategic advisory
and research firm, providing businesses with
growth strategies designed to increase revenues, profitability
and productivity. She is
best known for developing strategies which
integrate financial
modeling with strategic marketing to build long-term sustainable
growth.
Lori
Williams has over 15 years of experience in
strategic planning, finance, sales/marketing and operations. She has functioned
as a business owner, corporate officer and consultant in a
variety of industries. Through her experience as a business
strategist, Lori has been exposed to many industries and has
helped to solve a variety of complex business problems.
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To learn more about Lori Williams and gain exposure to her expertise and methodologies visit her
Blog, read her
Articles
, attend a
Class or speak to her directly by calling 310-473-9064 ext 3
________________________________________ Through a
combination of real life experiences and academia, Lori
Williams has developed a unique balance of intellect,
experience and interpersonal skills. Lori’s business career dates back to 1991
when at age 27 she started her first company,
The Right Source,
an advertising and marketing agency located in Dallas, Texas
(History
of TRS). |
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After relocating to California, Lori spent several years at Canon Incorporated, where she was able to experience both consumer and business marketing. Moreover, she was able to experience the organizational structure of a large corporation and learn the “best practices” applicable to any sized organization..
Afterwards, Lori became involved in a turnaround
project where she functioned as the CEO
for a medical product
distribution company. She spent several years developing and
executing a restructuring strategy, which allowed the company to
increase market share and become profitable.
Lori’s next career move was prompted by a
desire to better understand the financial markets and develop
relationships within the financial services industry. Lori
accepted a Vice President position
as a Commercial Banking
Officer, where she represented a variety of financial products
including debt financing, cash management, investments and
auxiliary services marketed specifically to middle market
manufacturers, distributors and wholesalers.
In 2004, Lori founded LW
AND
ASSOCIATES, with a mission to help
middle market companies
get to the next level of growth
by applying the lessons learned through years of involvement in
strategy, marketing, finance and operations. As a business consultant,
Lori’s diverse background
and exposure to a variety of
industries gives her a unique advantage when working with
clients.
She understands the challenges companies' face when
trying to grow and expand their business. Globalization,
technological advances and intense competition have created both
challenges and opportunities. She is best known for her growth
strategies, which use concepts from successful industry
practices to help companies that are struggling to compete in
today’s business environment.
In 2007, Lori Williams also founded
Business Simply
Put (a
division of LW
AND ASSOCIATES) out
of
a desire to serve the small business
community. To this end, she
developed
products and services affordable to start-ups,
small companies and individuals. Lori believes that all
entrepreneurs should be advantaged by the expertise that
in the past has been only available to large
corporations.
Lori has been a requested speaker at
business organizations and affiliations. She has addressed
esteemed audiences such as the IBM Big Blue Alumni, World Savings Bank, Citibank, City Club and members of the Small
Business Development Center. Lori also self-promotes her
informational seminars and workshops, in which she is solely
responsible for content and delivery. Additionally,
she has been
responsible for organizing key events. In 2005, she held the
Event Chair for the California Society of CPAs Financing Clients
Committee. The premier networking event
succeeded in bringing
together over 300 industry professionals.
Lori holds an MBA from Pepperdine
University, BS Business and Management, an AA in
Medical
Science, and a Practitioner’s license in NeuroLinguistic
Programming. She has an abundance of energy and believes
anything is possible if you work hard and are committed
to your
dream.
Lori is the past Chair of
Pepperdine's Grazadio Alumni Networking Board Los Angeles:
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