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				In today’s fast paced business environment markets are created and destroyed overnight. In order to maintain a competitive edge, executives need to stay on top of industry changes and emergent trends. The market position, target market, distribution and promotion strategy, must be consistently reassessed. Developing a marketing strategy that supports the strategic goals of the organization is a crucial planning business activity. A marketing plan promotes synergies amongst the various marketing efforts and provides communication and direction to other functional areas, such as sales and finance. Yet most companies do not have a written plan, believing them to be time consuming and costly to produce.                                                                  We work with companies to develop marketing plans that support the strategic goals of the organization. They are formatted based on readership and the specific requirements of the organization.  ♦  Concept to Market Strategies/ Marketing Plan Authorship  ♦  Market Research-Assessment/Emergent Trends  ♦  Market Intelligence: Competitor Research and Evaluation  ♦  Branding and Product Positioning Strategies
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