Published by LW and Associates       www.lwandassociates.com  

     
In this issue:
Discontinuities: Where Did the Business Model Go? Articles: Raising Capital in China Around Town--Events (Upcoming P/E Event) A Look into the Future: Year 2020  Finance Class attended by editor of the Real Estate Southern California RESOCAL --How to Read Financial Statements   
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 Discontinuities Where Did the Business Model Go?

 

In 1942 Joseph Schumpeter in his work entitled “Capitalism, Socialism and Democracy” coined the phrase “Creative Destruction” which is defined as a “process of industrial mutation that incessantly revolutionizes the economic structure from within, incessantly destroying the old one, incessantly creating a new one.” Once again this concept is gaining popularity and being quoted by economist as they try to explain economic volatility. This resurrection is not due to a belief that innovation or creativity has increased  but rather that the rate of destruction has accelerated.

Human nature has always had difficulty
accepting obsolescence of what they
personally crafted with mind and hands.

Historically, creative destruction involved marginal improvements occurring over many decades. Armed with a time advantage, businesses could adapt to the new methodologies. More importantly, the elapsed time frame allowed generational adaptation, whereas the originators of the obsolete technology where surpassed by the next generation of new inventors. It is a known fact that change occurs more freely when the innovator was not the originator of the first idea.
    Human nature has always had difficulty accepting obsolescence of what they personally crafted with mind and hands. Contrarily, a family business heir can accept the need to change grandfathers business, as they view the "old practices" as being outdated.
     However, today changes are occur ring rapidly; sand castles built in the morning are being washed away by the afternoons’ tide. Such expediency requires the originator to recognize and respond to creative destruction prior to a comfortable mental release of the old methodologies. Especially hard hit are the small to medium businesses (SME’s) with the founders nearing  retirement. At an awkward point in their business life they are learning that their company asset (and once perceived safe nest egg) is yesterday’s business model and losing value daily. Unfortunately many business owners do not recognize or more accurately refuse to accept this inherent threat until it is too late.

False Beliefs and Perceptions

David Neeleman, the CEO and founder of JetBlue recognized the advantage of change. “There are two axioms in business. One says that when you figure out what makes you successful, take the cookie cutter approach; Don’t change a thing and be the best at that. The other says that you have to continue evolving in order to take advantage of new opportunities. I choose the latter. I don’t want to be a prisoner of our business model.”

To read the rest of the article visit http://www.lwandassoc.com/whatsnew.htm
Next Issue: First Telltale Signs of Creative Destruction newsletter sign-up
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THE DIFFICULTIES OF RAISING CAPITAL IN MAINLAND CHINA

In the United States, the liquidity of our markets promotes entrepreneurship, innovation and corporate growth. Most entrepreneurs, steadfast in their efforts, can usually access the financing they need. However, in other countries accessing capital can be a long and arduous process with limited options. I gained a greater appreciation for the structure of our banking system and the liquidity of our markets, when I interviewed Mr. Goa the founder of  Han's Laser Technology, located in Shenzhen City in the People’s Republic of China. The company was founded in 1996 and has since has grown to $90 million in revenues, employing over 1500 people.

Funding Options for Entrepreneurs

In China, the availability of capital for entrepreneurs is scarce and often the seed money comes through personal relationships. In the case of Hans Laser, the $50,000 start-up capital came from a customer deposit; provided through a long-term relationship that Mr. Goa had formed while working in Hong Kong. According to Jones Day, an international law firm specializing in foreign business transactions, companies are often funded by personal loans obtained through the principles. This is an important point to consider when doing business in China. Due diligence to uncover such financing agreements is crucial, as these transactions are often not documented and can only be discovered through exhaustive investigation. Even with the best efforts, there is still an inherent risk.

Financing the Next Stage of Growth

Obtaining growth capital in China is very complicated. Investments are controlled by state owned enterprises, which according to state capital regulation the investing enterprise must maintain a controlling interest in the company. Valuations are void of intangibles, due to the governments desire to avoid what they term as “suspicious trading”. The elimination of intangibles would be fatal to many companies in the United States, where high valuations are founded on intellectual property.     
     By 1998, Han’s Laser had grown to $1.5 million in revenue, $400,000 in net profit, with approximately 20 employees. Mr. Goa realized that he could not reach the next stage of growth without a large infusion of capital. He secured the first venture capital funding in 1999 through a state-owned company. Based on a valuation of $1million in net assets, void of intangibles, the investment of $510,000 provided the investor with a 51% majority ownership and Mr. Goa’s assets where valued at $490,000.
     Once obtained, the funding provided the company the needed stimulus and it quickly grew to $10 million in sales with total asserts valued at $2.5 million. The terms set forth in the agreement were aggressive by US standards but Mr. Goa was desperate for money and agreed to the conditions. He did however, set forth a provision to buy back 2% of the equity if the overall assets reached $2.5 million. Once the agreement was signed, it took nine months to secure the funding. If forced to wait for almost a year, many US companies either would have been out of business or would have lost their  competitive advantage.
    
In spite of the growing success, the company faced serious internal problems. The investor’s relatives were using the company as a means to promote their individual wealth; embezzlement became rampant. Mr. Goa’s complaints to the investors were unheeded. Left with no alternative, he decided to try to buy back his shares. After much discussion, it was decided that he could purchase the 46% for $2.2 million, with a required $1.1 million deposit.    To continue reading this article visit   http://lwandassoc.com/articles.htm
 

AROUND TOWN
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Private Equity Outlook: Views from America's venture experts
(a LAVA and Pepperdine Event Sponsored Event)

An illuminating seminar on today's private equity.

Wednesday February 27, 2008   5:30pm
Marina Del Rey Marriott
To learn more and Register click here

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EXIT STRATEGY: FROM A LEGAL AND CONTRACTUAL PERSPECTIVE

Presentation discusses the key legal documents that every company should have in place.

Wednesday
March 12, 2008  7:30-9:15 AM  Pepperdine University, West Los Angeles Business Center
To learn more: Click here
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LW and Associates is a proud sponsor of the PMFBancorp Series:

Seminar ii: Strategies for Foreign Investment in China

Presentation on applicable laws and regulations on foreign investment including No. 10 regulation and tax implications.

Wednesday: March 12, 2008  7-10 AM  Pepperdine University, West Los Angeles Business Center

To register: www.PMFbancorp.com
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Understanding How to Read Financial Statements
http://www.lwandassoc.com/classes.htm

Date: April 24      9:30am-3:30pm
Pepperdine University, West Los Angeles Business Center

The data contained within the income statement, balance sheet and cash flow statement can provide business owners, managers and executives with key information for sound economic decision making. Therefore it is vital that business managers understand how to read and interpret these reports.

Finance Class attended by editor of the Southern California Real Estate Publication.....But the seminar taught me a greater lesson than dollars and cents and how to decipher accumulated depreciation expense; it taught me to face my fears, learn from them and use good judgment.....    Read Review
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ARTICLE
Prediction: A Look into the Future:  2020
commentary by Lori Williams

The business world in the year 2020 will look drastically different than it does today. The structure of the business organization and the processes involved in commercial exchange will have been significantly altered by technology and globalization. The fundamental characteristic prevailing in the 2020 economy will be interdependency amongst countries, companies and individuals.
   An awareness of the world will become a necessity for survival. The perpetuity and interdependence of the markets will perforce a time-shifting; a 24 hour time span as it relates to your immediate surrounding will become irrelevant. While you are sleeping a world wide market shift could completely undermine several industries; you may awaken to a different set of problems than the ones that consumed your thoughts as you fell asleep.

The Economy

The current economic indicators used to gather, analyze and report data will be inept given the emergence of the global economy. Therefore a new level of analytical sophistication will evolve in order to track world wide economic shifts and provide accurate forecasting data. For example; the ability to tap into world resources will have a profound effect on CPI (consumer price index) and PPI (producer price index) indicators. A price leveling will occur as consumers and businesses experience an increase in purchasing power, made possible by a diverse product selection.
  
To continue reading
articles
To send comments lori@lwandassoc.com

MARKETING STRATEGIES FOR SERVICE FIRMS

Successful service firms have a clear understanding of the business environment in which they operate. They invest in industry research in order to clearly define target markets; thereby knowing how to position their company in response to market needs.

Due to the intangible nature of service firms, market research is a crucial component of brand strategy. The core competencies of the firm must be aligned with the needs of the market, while simultaneously addressing profitability and growth metrics.

To continue reading articles
To send comments lori@lwandassoc.com
 


Contributions by Lori Williams


Chief Strategist for
LW and Associates

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